Lead generation resources

 

  • Need some actionable lead generation tips? This section is updated regularly with practical B2B marketing tactics you can start implementing today.
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Guest posts/articles

Pragmatic Marketing: Lead Nurturing: How to Go from Cold to Hot in a Complex Selling Environment

Hinge Marketing: 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Pragmatic Marketing: Make the Most of Your Webinars

Pragmatic Marketing: Take the Guesswork Out of Content Creation – PDF

Business 2Community: Blog posts on B2B lead generation

Online Marketing Institute:

 

How-to: Case studies

5 Simple questions you must answer before starting your next customer case study

5 Reasons your case studies fail – and how to fix them

PDF: How to write a killer customer case study

INFOGRAPHIC: How to write a killer customer case study

Getting your customer to say Yes

How-to: White papers

How to choose the right type of white paper

How-to: Lead generation

Email Marketing after CASL: 3 Lead Gen Tactics You Shouldn’t Ignore

Do’s and Don’ts of B2B website lead generation

How to create a clickable LinkedIn headline and attract your dream prospects

How B2B websites can squash prospects’ objections

Maximize your conversions on your next landing page – a 5-step process

Three website blunders that can kill your lead generation

Boost your online credibility in three steps